Hi, I am Hamed. I am a designer focused on crafting interfaces, digital brands and products.
How to sustainably create value for the right problem and iterate.
The double diamond is a great tool. Using it as part of the creative process can be very helpful. It can be easy to get lost and lose momentum. Dividing the process in to steps is very helpful and has proven to be effective.
Especially when it comes down to iterating it’s great to be able to distinguish the steps and demistify the creative process into a more transparent way, when working in teams and people outside the creative realm.
Often projects neglect the left part and end up not being able to deliver a solution for the problem that should have been addressed.